Macclesfield announces the next phase of its One Club strategy

Macclesfield rugby club is pleased to announce two important changes to the organisation as it moves to phase 2 of its One Club Strategy, a plan to build a sustainable rugby club at the heart of the community providing a good and enjoyable standard of rugby for all with.

Andy Appleyard will become full-time general and commercial manager continuing to build on his excellent progress to date and Ben Wade will take on the role of head coach supported by the team established by Andy.

Andy joined the club as head coach and general manager in 2018 with two tasks; to build a strong coaching group and succession plan for the whole club and to grow the revenues from the social assets at Priory Park.

He has achieved both targets; on the social side he has grown revenue, overseen improved and expanded social facilities, and made Priory Park a venue of choice for events such as weddings and parties. On the rugby side, he was a key player in building the overall rugby vision and expanding the ambition of the players as well as building the current coaching team. All of this was achieved during a global pandemic during which many sports clubs became insolvent.

Andy said “this feels like a big transition for me having achieved the first set of goals. I’d like to take the opportunity to thank everyone involved in the senior rugby program from 2018 onwards. The journey I have had as a Macclesfield coach has been challenging under many different circumstances, but I have loved every minute. I will always consider myself a student of the game and can’t thank enough all the backroom staff I have had the pleasure of working with throughout my time. A special thank you to all the players, past and present. I stick by my belief that good people make great rugby players and it’s been extremely rewarding to see you all grow. I wish all the best to the current players and staff for the rest of the season.

I know that the coaching side is in good hands and I wish Ben and team every success

I can now concentrate fully on the commercial side and focus on some major projects in the near future that need my full attention so that Priory Park can continue to be an amazing environment for all our members and the local community to enjoy”.

Club Chairman, Stephen Branch said, “first, I would like to put on record my huge appreciation for Andy’s tireless efforts and achievements. He has laid the foundation for achieving our One Club Strategy on both the rugby and sustainability sides. I look forward to continuing to work with him on a number of exciting projects funded from the enhanced income that Andy’s efforts have generated that will benefit all club members.


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